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Building A User Friendly Website For Your Startup Business

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Building a business website.

So, you started your business and need a website but have no idea how to begin. You just know that you have to get it done soon so your customers can find your products and you can make lots of money! Let’s start by guiding you with the following steps to building a user friendly website.

 

Cost and Expectations

 

The costs associated with website building include domain registration, email account set-up, the design of the website and search engine optimization. Most business owners, especially in this economy, expect to have a website built for a relatively cheap cost or no cost at all. What many fail to realize is how complex website development is and how time consuming it is for the web designer. Once flat fees are paid for annual domain and email account registrations the costs associated thereafter are for the time put into the website being built.

 

The first rule of thumb is to understand that the internet is fluid. It is constantly changing and with technology any type of glitch can happen at any time regardless of deadlines, as turn around times can vary. So you must approach this important project with patience and preparedness.

 

The average basic website (without domain and email registration) will range from $1,500 to $5,000 if you want something sharp and functional. When you factor in product shops, forums, membership profiles and multi-media your price will go up. Expect the base price to double or even triple. You may even find web designers who will charge you well above $10,000 for a multi-functional website.

 

If you cannot afford the basic price you can build a “place holder site” to accommodate your budget until you can afford something more extensive.

 

Design and Content Management

 

When working with a web designer always make sure you have done your own research on the website look and you have your content ready or you are working on it. Many clients, from a web designers perspective, will expect the website to be built overnight but do not realize that you must have content ready ahead of time.

 

Choose templates for your design that are smooth and easy to navigate through so your clients can easily find the information they need. Most web designers will build your website in a content manager (i.e. Joomla or Wordpress). Content managers are easy to use once instructed. If a web designer builds your website in Dreamweaver or cold html they have no intention of giving you control over the website unless you know these programs very well. Always ask before hiring your go to website person.

 

Relevance and Original Content

 

When building your website do not try to be everything to everyone. Know who your clients are and what your niche is. (This can be researched while developing your business plan). A client can be easily confused if you have too many different topics on your website.

 

Remember: you are building the website for the common Joe on the street. Just because you know where and what everything on your website is doesn’t mean the average consumer will. Use the general rule of thumb in advertising: “Don’t make me think!”

 

As your create the content for your website keep in mind that duplicate content on the web or sourced material is now frowned upon. Your website will not have the search engine ranking you desire if you have someone else’s information. You can use researched material in your own words but work on your own content.

 

Search Engine Optimization (SEO)

 

Search engine optimization (SEO) is the gospel of good website building. It is the process used to increase a website’s or webpage’s visibility in search engines (i.e. Google, Yahoo, Bing etc.). The rules for SEO constantly change and vary according to the search engine’s algorithms or ranking factors. Google has the most extensive and strict system governing website optimization.

 

A good website designer will be up to date with these rules….and so should you. Make it a point to include SEO rules in your website research. SEO can make or break your website and the success of it. A good optimized site will bring lots of traffic and generate revenue for you.

 

Update 12-24-2011: Keep it Fresh

Stale stuff gets ignored or thrown out the door.  Recently Google launched the Freshness Update. It basically require you to keep your content fresh and updated depending on the subjects, product, or services you create information for. Frequent updated, and current content now count toward your website visibility so keep it fresh..

 

Also expect to pay a lot (between $5,000 to $15,000) for a long term SEO campaign. It is very time consuming for a web designer.

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Blog posted from New York, NY, USA View larger map
My business goal is to offer simple to understand business advice and develop useful business tools for curious Erookie visitors.

Comments

  • Guest
    JimPenniston Thursday, 26 May 2011

    My business website could use an seo touch up but it's so really expensive, and I don't have the time to learn it or devote myself to optimizing my own website. Fells like I'm kinda stuck for now.

  • Guest
    DerrickV Wednesday, 13 July 2011

    User-friendly can be relative for some indusries. For example those gaming sites are pretty busy and full of stuff. If you're new to online gaming you can get a little overwhelmed trying to navigate through them. Then there's the techy gadget websites. They'll all startup small businesses but your eyes get so dizzy looking at some of them yet the owners claim the sites are doing all very well in terms of getting traffic and retaining users. I don't see how but I guess there's a web design trick or two I'm missing.

  • Guest
    Leslie Sunday, 24 July 2011

    I just found out yesterday from one of the big SEO advice websites, that a good user-friendly website depends greatly on the length of the name (short name urls preferred), the name in relation to it's main them and keyword also, the speed it loads up, and whether it's plastered with a little or a lot of Adsense. Keeping up with a customer-friendly website is not easy and requires sticking to some strict SEO rules.

  • Guest
    Natalie Thursday, 18 August 2011

    It's so easy to build a website nowadays with a little help from Wordpress or Joomla. It still requires a lot of work to build good content but if you have a business with a lot going on, you'll have a lot of good information to share with others about your product or service. You can also provide informative and helpful tips for others who want to get into your field of business.

  • HindSite Interactive
    HindSite Interactive Friday, 03 February 2012

    If anyone is interested HindSite Interactive is a web design and development firm, however there's Easy WebContent that has a Site Builder tool for those who want to create a professional website and HTML Editor tool for those who already have a website where editing is easy and cost effective.

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