Diapers to Dollars Trend Leading Work at Home Moms (WAHMs) to Profit
For women marketers, female entrepreneurs, and moms in business who trade office space for home, kids, daycare, and laptops, the time's never been riper than now to dive in the "Diapers to Dollars" phenomenon. The great recession was really bad, but if it could speak it would gladly take credit for creating more WAHMs than ever. WAHM is a term you can't miss if you frequent social networks, trendy blogs, and specialty chat forums. It means Work at Home Moms. Priya, Erookie's resident WAHM took time to dissect and explain the trend on a personal and business level in her latest book "Diapers to Dollars: Work at Home Mom Success Guide".
Undoubtedly some are thinking, hmmm, where's the money in this trend, but that's just half of it. The rest is something every working mother know too well. Desire!!! The desire to spend more time with kids, desire to earn more money, to go places they've never been, and desire to have options like working and making an impact on family and niche communites they belong to. There are now more mompreneurs than any other decade period. Social networks Twitter and Pinterest especially are hotspots where they gather, create groups, and network through chat, sharing photos, and trading marketing tips right from home.
Like other networking groups, wahms generate business and marketing from each other. Women build massive trust and likeability much faster than men, so one minute they're discussing seo and personal branding and the next minute they totally switch to health and beauty tips for better hair or slimmer waists. It's just like their offline world. For the most part no one's anonymous thanks to the transparency of social networks' real names and photos.
I've watched Priya turn a friendly tip for child management, healthy hair or better daycare into a sales lead or increased readership to Erookie. Other wahms get to know her by cross referencing every social media profile she owns which is quite a few. Women develop bond and trust much differently than men do, and this carry over into their relationship building online. Her new found relationships convert into referral business to her web design company Little Blue Box or referral visits to Erookie. Her counterparts on the other side of cyperspace do the same. One thing about being a work at home mom is that you have to put yourself out there. Anonymity won't bring you business. Priya wrote on another forum that Invisibilty is the most useless superpower in marketing. You have to be seen and heard. These are few of the subjects covered in Diapers to Dollars.
Some money earning tips that are working for WAHMs
If you're a WAHM to be , the only prerequisite is that you carve time in your busy child tending schedule to post fresh content to the web that other business minded moms like yourself want. There's nothing complicated about it and gettig started cost next to nothing. In simple words, you can make a profit writing niche focused ebooks, producing beauty or homemaking tutorial videos, and guest blogging for hire. Many wahms across social media proudly tout their home talents, authorship, speaking, and writing abilities. Most likely you possess one out of the four. Use it to your financial advantage. Youtube for example recently announced it's creating a bigger push and interst towards partner created videos versus one hit viral videos. The partnership program pays you as a continous content provider. There are a huge community of work from home women who produce tutorial videos on a variety of topics of interest to other women from makeup, to cooking, to exercising, and more. All it takes is a smart phone or a camcorder and a free account.
Self-publishing sub-niche focused ebooks
It's not good enough to self-publish ebooks on big affilliate sites anymore, too many people are doing a spammy, crappy job of it. Print publishing is downsizing but professionally well written target focused ebook publishing is rising. Diapers to Dollars was just written and published successfully after much research and writing. If you have excellent writing skills and knowledge about a particular field this is for you. The only requirements are that you make it interesting, stand out from lower quality ebooks in the same niche, and plan to write more ebooks as follow-ups. The best place to get your ebooks self-published right now are Amazon and Barnes & Noble. Ebook authors are in demand as more people turn away from hard covers to digital ereaders like ipads, nooks, and kindles. You can even showboat as a ghostwriter the same way traditional ghostwriters have done for paperback books.
Work for hire as a paid guest blogger
The rules of online marketing and seo have become extremely strict between the big search engines. New or struggling online businesses are in need of traffic and loyal customers but site owners may not have the time or knowledge to get this traffic . If you're skilled at business article writing your services are in demand. Locate online business owners who will pay you for writing original niche relevant articles on blogs looking for guest writers. The more unique and relevant articles you can produce across multile blogs the better. Be advised however that site owners who accept guest writers for backlinks have strict guidelines to follow, and one of those is generally that the site you write for should be equally updated with the latest seo standards of quality content. You should at least ask whoever hires you to have a polished site in place before writing for them. The more trustworthy web businesses you write for the greater your chances to earn more money.
The more sensational, interesting, but credible you are the better your chances of drawing a sizeable audience who'll watch your content, read your advice, or buy your ebooks.
