In a clear attempt to retaliate against the much hyped about and upcoming Google Plus for Business, Facebook just launched a preemptive strike to keep its grip on the market by launching Facebook for Business. Let the business social networking games begin!!
Mark Zuckerberg and company have not been shy about their displeasure with Google's attempt to muscle its way into the social networking sphere. In fact Zuckerberg himself executed a classic strategy right fromThe Art of War to keep his enemy close by joining Google Plus and becoming one of it's most followed members. Now it seems the ball is in Google's court. Businesses have inundated Google with request and a desire to see Google Plus for Business launch much sooner than Google's scheduled date. Those businesses which made an effort to use their personal profiles as business brand profiles saw their hard work and followers all deleted to their displeasure (In Depth: Google deletes Google Plus personal profiles used as brand profiles). Nevertheless, they remain loyal to Google because the company has proven that it has the ability to make or break many brands. A big push from Google Plus for Business is guaranteed to get small businesses an even bigger exposure to their target market with every Google service under one roof.
Facebook had not publicized the announcement as it previously did with its much over-hyped announcement about a partnership with Microsoft and Skype to bring video chat to its social platform. That press conferences was seen as a huge failure because the majority of users had seen that feature as a not so big deal. It was already a feature Goggle had rolled out to it's users through it's other services such as Gmail.
It appears Facebook has learned quickly from that PR blunder and revised it's strategy with this surprise announcement and business service feature. For once Facebook is forced to listen to it's brand users and contributors as many brands had limited features on the Facebook platform for creating business pages.
Now it's inevitable Google will make haste to keep it's long standing grip on the advertising market, by launching Google Plus for Business much sooner than previously announced. Get in line small businesses, the real social networking war to win your heart and pockets has officially begun!