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Survey Shows Teenagers Won't Friend Your Brand On Facebook

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Marketing to young audiences on social media.

 Forrester Research, the people responsible for various surveys and reports on situations of the status quo recently released another intuitive report that could greatly benefit your social media marketing efforts. According to the results of the study, to create an effective internet marketing campaign for your brand, you'd be better off not spending too much time targeting the younger generation of the moment. Why? Simply because only a lean six percent of young people age 12 to 17 are willing to friend a promoted brand on social networks such as Facebook. When asked their opinion of promoted brand accounts, they overwhelmingly said business brands shouldn't even be visible in social media.


But lets be fair to those youths. Most are not entrepreneurial or business focused, though some facts indicate a fast growing number of youngsters born into internet technology are savvy to the ideas and methods of earning substantial revenue from it before turning 20. The outlook's not all gloomy though for brands trying to tap into a younger demographic.  The also very coveted age group of eighteen to twenty-four years olds tolerate brand marketing with their social media experience. Twelve percent of them will opt to become friends with your brand on Facebook. Though still low, that's not a bad number considering people in that age range will have substantially more money and resources to buy or use products or services you're promoting online.


You might not get a direct friendship to further increase your user base but as with direct marketing methods of old, it's best to subscribe to the 2 to 1 ratio. Listen twice as much as you verbally promote. Though they won't respond to you, you can still observe to get an insight into what products or ideas are warmly accepted, shared, liked, or tweeted about among 12 to 17 year olds. Use that information to revamp or improve your online marketing strategy intended for older members of your  target audience.


More Entrepreneurrookie articles about social media for business brands:


Blog posted from New York, NY, USA View larger map
Co-Founder of Erookie and startup business expert. Author, mentor, speaker, and small business owner.


  • Guest
    Jared Wednesday, 25 May 2011

    This is so true. Social networks are the biggest time wasters for high school and middle school students. The things they talk about and like are so frivolous and irrelevant to anything important. All the want is to take the latest mirror profile pic and friend more friends from the nest school. Only a select few really care to see businesses do their thing in their circle.

  • Guest
    Norris Tuesday, 12 July 2011

    Too bad, I have so many great business ideas and products that could benefit a younger audience on Facebook like gaming apps and ipad and iphone accessories. I guess I'll just have to wait til Google plus comes out with the business only version to promote my stuff.

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Guest Monday, 30 May 2016