Forrester Research, the people responsible for various surveys and reports on situations of the status quo recently released another intuitive report that could greatly benefit your social media marketing efforts. According to the results of the study, to create an effective internet marketing campaign for your brand, you'd be better off not spending too much time targeting the younger generation of the moment. Why? Simply because only a lean six percent of young people age 12 to 17 are willing to friend a promoted brand on social networks such as Facebook. When asked their opinion of promoted brand accounts, they overwhelmingly said business brands shouldn't even be visible in social media.
But lets be fair to those youths. Most are not entrepreneurial or business focused, though some facts indicate a fast growing number of youngsters born into internet technology are savvy to the ideas and methods of earning substantial revenue from it before turning 20. The outlook's not all gloomy though for brands trying to tap into a younger demographic. The also very coveted age group of eighteen to twenty-four years olds tolerate brand marketing with their social media experience. Twelve percent of them will opt to become friends with your brand on Facebook. Though still low, that's not a bad number considering people in that age range will have substantially more money and resources to buy or use products or services you're promoting online.
You might not get a direct friendship to further increase your user base but as with direct marketing methods of old, it's best to subscribe to the 2 to 1 ratio. Listen twice as much as you verbally promote. Though they won't respond to you, you can still observe to get an insight into what products or ideas are warmly accepted, shared, liked, or tweeted about among 12 to 17 year olds. Use that information to revamp or improve your online marketing strategy intended for older members of your target audience.
More Entrepreneurrookie articles about social media for business brands:
- Why Your Startup Business Needs Twitter Paid Advertising Program
- Why You Should Use Social Media and SEO to Get Your Startup Noticed